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Digital Marketing Course lakdikapul

Traditional Marketing

What is Marketing?
What is Traditional Marketing?
What is Digital Marketing?
Benefits of Digital marketing
Digital marketing platforms
Traditional Vs. Digital Marketing
Features of Digital Marketing
Latest Digital marketing trends
Tools of Digital Campaigns

Search Ranking Metrics

What is Search Engine?
What is (AI) Bot?
What is AI Search?
What is SERP?
Indexing Pages
What is Page Rank?
What is Domain Rating?
What is Domain Authority?
What is Page Authority?

Search Engine Optimization

Introduction to SEO
Types of SEO?
Black Hat Vs White Hat?
Google Algorithm Update
Major and Minor Updates
Factors of SEO
Onpage SEO Optimization
Off-Page SEO Optimization

Keywords Research & Analysis

Introduction to Keyword?
Types of Keywords
Keyword Research Method
Types of Keywords Matches
Product/Services Keywords
Google Keyword Planner Tool
Tools for Keywords Research
eCommerce Product Keywords
Keyword Frequency/Proximity

Onpage Optimization (HTML)

What is Design Optimization?
Need of HTML in SEO
HTML Website Optimization
Google Mobility Algorithms
Google Website Rules
Image Optimization
Sitelinks Generations
Metrics of Web Design

Technical SEO Strategies

Title Tag Optimization
Meta Tags Information
Meta tags Generator
Additional SEO Tags
Content Optimization
Keywords Density
Anchor Linking
Header tags Optimization

Google Search Console

Google Webmaster Tool?
Google Search Console
Website Property Setup
Website Key Verification
Page Links & Search Terms
Index Vs No Index
Website Mobility Solution
Spam Check & Removals
Sitemap & Structuring

WordPress SEO

What is CMS?
Types of CMS Technology
Strategy of WordPress
What is WordPress?
Benefits of using WP
SEO Plugins in Site
Google Site Kit Integration
GWT Setup in Plugin

Yoast SEO Strategies

What is Yoast SEO
Installation Yoast
Importance of Yoast
Premium Vs Free Yoast
Meta tags via Yoast
Title Tags Yoast
Slug & Meta Info
Keyword & Synonyms

Link Building Strategies

What is Link Building?
Types of Link Building
Backlinks/Inbound Links
Search Engine Submissions
Directory Submissions
Social Bookmarking Sub
Classified Ads Posting
Guest Posting
Q & A Backlinks

Content Marketing

What is Content Marketing?
Content Writing/ChatGPT
Blog Posting
Blog Commenting
Press Release
Article Submissions
Web 2.0 Properties
Content Blogging
Products Marketing

Google Business Profile

Google Business Listing
Setup My Business
How to Verify?
Local SEO Strategy
GMB with Keywords
GMB Website Setup
Call & Message Setup
Google Reviews reply

Google Ads (SEM)

What is SEM & Paid Marketing
Google Ads, Ads Express
Google Campaign Setup
Campaign Hierarchy
Google Accountability
Metrics in Google Ads
Landing Page Optimization
AdGroups, Ads, Keywords setup
Keyword Match Types
Ad Extensions & CallOuts
What is Quality Score
CTR, CPM & Conversions

Leads Generation Ads

Search Ads (PPC)
Display Ads (Image)
Shopping Ads (PLAs)
Video Ads (Instream)
Call Only Ads
Dynamic Search Ads
Conversion Optimization
Conversion & Event Tracking
Remarketing Ads
Google Ads Editors
Reporting in Google Ads

Google Analytics & Insights

What is Google Analytics?
Setup Google Analytics
Verify the Tracking Code
KPIs in Google Analytics
Import & Export Reports
Userflow, Annotations
Filters and Funnels Setup
Goals Tracking Strategy
Customized Dashboards
Google Data Studio
Google Tag Manager

Social Media Marketing

What is Social?
SMO Vs SMM
Benefits of using SMM
Social Media Statistics
Social Lead Generation
Social Media Branding
Metrics in Social Media
Engage Referral Traffic
Tools of Social Designs

Facebook Marketing

Facebook Profile
Facebook Business Page
Creation of Fan Page
How to increase Likes?
Facebook Vs Instagram
Meta Ads Platform
Facebook Pixel
FB Ads to Insta Ads
Reporting in Facebook

Instagram Marketing

Instagram Marketing
Types of Instagram Accounts
Posts, Reels, Stories
Post Designing Tools
Stories & Highlights
Importance of Hashtags
Tools for Instagram
Instagram Advertisements
Instagram Analytics

YouTube Marketing

What is YouTube?
YouTube Channel
Benefits of YouTube
Slides to Videos
Tools to Create Video
YouTube SEO
YouTube Studio
Copyright & Strikes
YouTube Adsense
YouTube Analytics

Twitter Marketing

Twitter Profile
Branding Twitter Platform
Importance of Tweets
Rich media Tweets
How to Increase Followers?
Content strategy for Twitter
What is #Hashtag?
Importance of #and @
Twitter Analytics

LinkedIn Marketing

LinkedIn Profile
LinkedIn Business Page
Products Pages, Organization
Posts and Connections
Post Designing Tools
LinkedIn Workspace
LinkedIn Job Apply
Tools for LinkedIn
Linkedin Advertisements
LinkedIn Analytics

Online Reputation Management (ORM)

What is ORM?
Quora Q&A
Google Reviews
Facebook Reviews
Slide Share Platform
Complaint Management
Corporate Reputation
Clutch & TrustPilot
Social Media ORM
ORM Analytic & Insights

Email Marketing

What is Email Marketing?
Importance of Email Marketing
Email Marketing Software’s
Email Marketing Goals
Introduction to Mail Chimp
Types of Email marketing
Email Marketing Campaign
What is Newsletter
Email Marketing Reports

Google Tools & Tech

Google Trends
Google DataStudio
Google Tag Manager
PageSpeed Insights
GT Metrix Tool
SERP Stats
Internet Ninjas
SEMRush Tool
SEO SiteCheckUp
Ahrefs DR Check
Spyfu Analysis

Google Adsense

What is Google AdSense
Adsense Policies & Rules
Top AdSense Earners
Factors for AdSense Success
Create AdSense Ad
Ad Formats and Sizes
Integrating Ads in Site
Blocking Sites & Categories
Reports Analysis

Youtube Monetization

What is YouTube Monetization?
Google Adsense with YouTube
Eligibility Criteria for YouTube
Creating YouTube Channels
Creating Video through Software
YouTube Subscribers/Views
Watchhours and Short Views
Guidelines for YouTube Publishers
Social Blade and Tools

Affiliate Marketing

What is Affiliate Marketing?
How Affiliate marketing works
Types of Affiliate Networks
Affiliate marketing payments
Ecommerce Affiliate Marketing
Indian Adsense and CJ.com
Amazon Affiliate Network
Flipkart Affiliate Marketing
Promote Affiliate Products
Results on Affiliate sites

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Digital Marketing Certifications

Google AdWords
(6 Certifications)

Google Analytics
(1 Certification)

Digital Unlocked
(1 Certification)

Facebook Blueprint
(2 Certifications)

HubSpot Inbound
(2 Certifications)

Advance Digital Marketing Strategies and Tools

Measurable marketing strategies, generate leads, improve sales and maximize the ROI

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